Toxic-Toast SEO


Yoast SEO Whistleblower

Yoast SEO plugin is currently considered the most popular search engine optimization software for WordPress users. But …

  • Yoast SEO plugin won’t help you achieve Google first-page number-one ranking.
  • Yoast SEO plugin globally slows all your site’s WordPress pages and posts.
  • Yoast SEO plugin wastes site-owner productivity (time, money, energy).
  • Yoast SEO plugin is a dashboard-invasive, animated, nagging Yoast advertisement.

Yoast SEO plugin:
5 million+ active installs.

That’s more people than live in Los Angeles.

Is SEO a widespread infectious disease?


SEO is short for search engine optimization.
Search engine optimization is the neurotic paranoia of increasing the quantity and quality of website traffic through Google organic search engine results.

Over 200,000 Google results say Yoast SEO plugin is a high-priority or essential.

Can that many people be wrong – or wronged? Or insane?


SEO behaviors are adopted on fear-based emotional bias – rather than rational logic.

Disappointed in the myth?

We ask: where’s quantitative evidence magic SEO plugins improve page rank?

  • No biased Google advice.
  • No fan-boy testimonials.
  • No unsubstantiated opinions.
  • No affiliate reviews.
  • No Yoast boasting.

Where’s real credible proof?

Are there any published metrics and benchmarks proving Yoast SEO is an essential plugin?

The SEO Emperor has no clothes.

Is Search Engine Optimization a snake-oil scam – or crock of bull?

Chasing elusive page rank wastes your time. There’s an opportunity cost.

The time and agony people spend fiddling – and fiddling – and worrying about SEO … it’s insane.

There’s no value from SEO expenditure on today’s changed Internet.

Spend your time on what makes a productive difference.

Stop nonsensical compulsion to check Google Analytics repeatedly.

Eliminate SEO rituals and obsessions.

If you can’t save the Internet, at least save your site.

“With Yoast SEO, you get a solid toolset that helps you aim for that number one spot in the search results.” – source

Good luck with that idealistic SEO dream.

Promising a number one spot on Google results is seductive trickery.

Excessive fixation with
Search Engine Optimization?

We have a cure.

Why tweaking Yoast SEO plugin is bad.
What to do instead.

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