Toxic-Toast SEO

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Updated: December 2018

Is inventing rich snippets and researching keywords futile and wasteful?

Q I had one question about Yoast. I know you don’t like Yoast SEO¬† because it definitely slows down websites. My only question would be how to replace it. Or do you think most themes now have everything you need?

A Overcoming Yoast SEO Addiction: First, accept that Google changed how they do page ranking. Snippets are now generated by Google extracting content based on user intent.

It’s my opinion, Yoast SEO plugin is unnecessary. In most cases, it’s even a detriment because it consumes time and energy. There’s an opportunity cost because Yoast SEO requires lots of tweaking. And the results aren’t measurable.

Yoast SEO Plugin often uses 29 to 39 percent of plugin load time. But that is isn’t the big reason to remove it. Just wasting your life is.

No plugin compensates for irrelevant poorly written blog content. No plugin can protect you from competition pushing you down in the SERPs. Can we affix blame to plugin failure for these things? Of course, not.

Q Yoast SEO makes it easy to create a sitemap to submit to Google and also has some other helpful functions like organizing 404 errors and allowing you to automatically create redirects when you delete a post. How do you substitute for these?

A All these functions can be handled using with WordPress features or free, discrete, plug-and-play plugins – without adjustments or settings. A “Swiss-army knife” like Yoast SEO plugin is an all-in-one plugin. These are detrimental in speed slowdowns, setting complexity, and server resource consumption.

Q I’m sure you know a way to do all these things without it.

A Yep. XML Sitemaps and 301 redirects are necessary. 404 errors are handled by the same redirection plugin. Every 6 months or annually, it’s good practice to do a Google site:drhedberg.com search. This reveals all links Google has to your site.

I click through every page listed by Google. That’s fanatic and tedious but if there’s any problems with redirects or 404 errors, they’re revealed. I then fix it with a 301 redirect for the offending URL. You can check broken links with plugins and online tools.

WordPress automatically creates 301 redirects for you for any of its permalink structures, including custom permalink structures.

For example, you have the link http://myblog.com/mypost but you change your permalinks to ‘/%year%/%postname%/’. When you do this, all your previous links still work and redirect to your new permalink. So if you go to http://myblog.com/mypost, you’ll be taken to http://myblog.com/2015/mypost. This also works if you are changing from the default (http://myblog.com/?p=123) to a custom permalink … the old links will still work.

WordPress creates 301 redirects of permalink structures

There is a plugin to redirect all old posts to the new posts. Don’t use that! You don’t need it. WordPress automatically handles the 301 redirects from the old format to the new format. 301 redirects are what Google needs to know about your new format and update itself and retain your ranks.

Q What if you wrote a step by step guide for how to delete Yoast SEO and do everything it can do without it? It could be turned into a blog post and I would bet many people would find it useful. I’d love not to continue paying for my yoast premium account every year if I really don’t need it.

A How to dump Yoast SEO plugin? A bugaboos is: Yoast deliberately designed their plugin so stored MySQL database information is not transferable to lookalike, faster plugins. Most site owners can’t bear the thought of losing the custom snippets they slaved over for years. All the 301 redirects are lost.

Manually migrating 301 redirects from Yoast SEO to a new plugin can take hours or days to complete.

Google doesn’t use custom snippets. They don’t trust them. They select page content to construct a snippet based on user intent. There’s pain over losing perceived value or investment in snippets. Because of the sense of loss, there’s resistance for site owners to remove Yoast SEO plugin.

Honestly, no SEO plugin is required today. SEO plugins are obsolete because of the way WordPress and Google now work. All bases are covered if you just write relevant content with interesting page titles.

Even the necessity of XML site maps is questionable since Google crawls authority sites on a regular basis to discover updates. Changes to SERPs happen very fast now.

With that said, there’s no harm in adding an XML site map plugin. They require no settings. It’s benign for speed.

So what’s the big consequence if you yank the Yoast SEO plugin? You lose the 301 references.

But the newest version of free Yoast SEO doesn’t allow 301 redirects. They’ve moved that over to the paid version. Dirty rats!

https://genesisclubbers.com/7809/301-redirect-removed-from-yoast-wordpress-seo/

There are two plugins claiming they salvage SEO data. I’ve never used them. I don’t try to savage 301s or snippets. I rebuild manually (if needed). I can’t advise you how to use these plugins. I’m sure there are youTube video tutorials.

SEO Data Transporter
https://wordpress.org/plugins/seo-data-transporter/
Active installations: 6,000+
Last updated: 10 months ago
All Time downloads: 107,442
zip weight: 100k
retention rate: 5.6 percent

TUTORIAL: http://www.betterhostreview.com/transfer-seo-data-wordpress-seo-plugin.html

This plugin allows you to transfer your inputs SEO data from one theme/plugin to another.

SEO Redirection Plugin
https://wordpress.org/plugins/seo-redirection/
Last updated: 3 weeks ago
Active installations: 50,000+
All Time downloads: 497,573
zip weight: 708k
retention rate: 10 percent

New Import/Export feature.

For 301 redirects, I use:

Redirection
https://wordpress.org/plugins/redirection/
Last updated: 2 weeks ago
Active installations: 900,000+
All Time: 8,777,773
wt 384k
retention rate: 10 percent

For a sitemap I use:

Simple WP Sitemap
https://wordpress.org/plugins/simple-wp-sitemap/
Last updated: 3 months ago
Active installations: 30,000+
All Time downloads: 151,416
wt: 97k
retention rate: 20 percent

SEO Data Transporter
https://wordpress.org/plugins/seo-data-transporter/
Active installations: 6,000+
Last updated: 10 months ago
All Time: 107,442
wt 100k

This plugin below allows you to transfer your inputs SEO data from one theme/plugin to another.

SEO Redirection Plugin
https://wordpress.org/plugins/seo-redirection/
ast updated:
3 weeks ago
Active installations:
50,000+
All Time: 497,573
wt 708k

Page Links To
https://wordpress.org/plugins/page-links-to/
st updated:
12 months ago
Active installations:
200,000+
All Time 2,230,889
wt 57k

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